WINNING IN WHOLESALE DISTRIBUTION SR234 The goal of the workshop is to help the student create a sales strategy for a wholesale distribution account that maximizes HP's advantages and minimizes HP's disadvantages. STUDENT PROFILE: CSO sales representatives, sales management, and PSO consultants who sell into wholesale distribution accounts. This class is designed for sales representatives who have some experience selling into these types of accounts. PREREQUISITES: SR1304 Wholesale Distribution Industry Fundamentals SR1305 HP, VAB, and Competitive Solutions for Wholesale Distribution SR1306 Touring a Wholesale Distributor A score of 80% or better is required on each of the above Mastery Tests to attend the Level 2 classroom training. STUDENT PERFORMANCE OBJECTIVES: Upon completion of this course, students will be able to do these tasks: Given a case scenario of a wholesale distribution account: o Determine an account's goals, critical success factors, and obstacles to meeting them. o Identify application needs. o Identify appropriate HP and VAB solutions. o Identify strengths and weaknesses of competitive solutions, and counter competitive claims. COURSE OUTLINE: The class is divided into the following sections: Unit 1: Goals, CSFs, and Obstacles Unit 2: Application Needs Unit 3: HP and VAB Solutions Unit 4: Countering Competitive Claims TESTING PROCESS: There will be a pre and post confidence test given in the class. Each team will be evaluated on how they perform in the case study exercises. FORMAT: Classroom LOCATION: Check Field Training Hotline calendar (CL40) on HPDesk LENGTH: 4 Hours AVAILABILITY: Check Field Training Hotline Calendar (CL40) on HPDesk. LANGUAGE: English EQUIPMENT: None CLASS SIZE: Maximum 25 REGISTRATION: Register via your Training Program Integrator (TPI) QUESTIONS: Contact your CSO Sales Force Program Manager or Country Education Manager PROJECT MGR: Laurel Pavesi, Telnet/408 447-7577